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How Do Onsite Recommendations Elevate the Customer Experience?

Every marketer knows the importance of personalization, yet few manage to implement it on their website. In this blog, we’ll quickly introduce onsite recommendations as one of the easiest ways to improve personalization.

B2C Marketers often discuss the importance of delivering personalized or individualized website experiences. This makes sense given a personalized experience is likely to lead to more clicks, more pages viewed, more time on page, and more conversions. But creating such an experience isn’t always straightforward. If you’re looking for a less-than-complicated way to bring more personalization to your website, it’s time to think about how onsite recommendations elevate the customer experience. 

Why are onsite recommendations necessary?

Put plainly, onsite recommendations are necessary because shopping is moving more and more online every day. This is especially true in the wake of the COVID-19 pandemic which is only accelerating the transition from brick-and-mortar to digital. As people invest more of their time shopping online, they expect brands to cater to their individual needs and interests. (This expectation is not unlike what consumers expect when they regularly shop at local, brick-and-mortars.) Offering that kind of personalization—and creating better experiences for customers in the process—requires investment in tools like an onsite recommendation engine.

What kind of benefits to do onsite recommendations deliver?

Consumers love onsite recommendations and are far more willing to patronize brands that invest in that kind of personalization. Here are few statistics you need to keep in mind when thinking about the benefits it can deliver to your business:

  • 45% of shoppers are more likely to buy from a site that offers onsite recommendations
  • Consumers are over 50% more likely to return to a website that offers onsite recommendations
  • 59% of marketers feel improved website personalization delivers improved ROI
  • More than half of consumers believe a personalized shopping experience is valuable

Want to learn more about website personalization?

If you’d like to learn more about website personalization or onsite recommendations, Zeta would love to talk to you. The Zeta Marketing Platform can help you create a stronger connection with consumers—a connection that leads to more clicks, more time on site, and more sales. Request a demo to learn how our technology suite can help you give customers a more unique, engaging digital experience.

You can also learn more about website personalization techniques by checking out some of our other writing on the subject:

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