Our latest acquisition is a real game-changer
LiveIntent’s publisher network and channel capabilities will bolster Zeta’s position in AI-powered marketing.
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News: Zeta Global to Acquire LiveIntent in Highly Accretive Transaction
Zeta has entered into an agreement to acquire LiveIntent!
Consistent with our focused and disciplined approach to M&A, LiveIntent meets all four of our cited M&A principles. Namely, it is a complementary platform we can seamlessly integrate into the Zeta Marketing Platform within six months. This acquisition is immediately accretive to earnings and priced at a highly attractive Adjusted EBITDA multiple of ~16x.
Empowering Our Clients to Acquire, Grow, and Retain Customers with Efficiency
Today hundreds of brands across a variety of industries use the Zeta Marketing Platform.
Power Your Customer Growth
The Zeta Marketing Platform is built to solve your most critical business challenges—such as driving higher marketing ROI, mastering data complexity, and creating omnichannel experiences—always delivering you with better results.
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Data ManagementCreate individualized experiences and drive better results throughout the customer lifecycle
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MessagingDeliver personalized email marketing at scale with one of the industry’s leading email solutions
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ActivationMaximize the power of paid media to drive customer acquisition and loyalty at scale
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