Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Measurement and Attribution, Omnichannel Marketing

Automotive, Travel and Hospitality

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

A person holding a phone and packages for january marketing strategies

January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity

Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.

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Zeta NEXT: Top Travel Marketing Trends for 2025

Watch as Steph D’Sa, VP of strategic consulting, shares how travel and hospitality marketers can prepare for the top travel trends for 2025.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Zeta Email Benchmark Report: Q3, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.

Zeta Live 2024 On Demand Videos - Graphic

September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…

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Zeta Email Benchmark Report: Q2, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…

Zeta Email Benchmark Report: Q1, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…

A woman checking in for an airline flight.

Using Intelligence to Drive Customer Growth in Travel and Hospitality

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

Advanced Strategies for Mastering Abandoned Carts Blog Post Graphic

Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…

four people talking looking at computer

The Personalization Paradox: Where Marketers Are Missing the Mark

By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power