Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

All

Consumer Packaged Goods (CPG), Retail, Telecommunications, Travel and Hospitality

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

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Building a Future-Forward Platform for Retailers in 2025

Discover how retail experts discuss leveraging data, AI, and collaboration to drive growth and enhance customer experiences.

Frontier Communications Exceeds New Customer Goals with Zeta

Meghan Wismer from Frontier Communications explains how Zeta improved their prospect email strategy and found new customers.

Zeta Email Benchmark Report: Q3, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.

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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation

About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…

melissa tatoris, zeta global talks holiday returns for retailers

Zeta NEXT: How to Mitigate Retail Returns this Holiday Season

Learn key strategies for retailers to mitigate returns this holiday season from retail expert, Melissa Tatoris.

How to master profitability in retail cover graphic

Zeta NEXT: Mastering Profitability in Retail

Learn about the top three strategies for retail marketers to balance top-of-line revenue with bottom-line profits.

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How Retail Marketers Can Leverage AI to Win Holiday 2024

Discover how AI can transform holiday retail marketing in 2024, from personalized pricing to churn prevention.

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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges

Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.

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Articles

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