Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

Case Studies

All

All

Theo Theodore, Marketing Manager at United Airlines speaks about ROI using Zeta

United Airlines Realizes a 10X Return on MileagePlus Campaigns with Zeta Onboard

Discover how Theo Theodore and United Airlines leverage Zeta to boost engagement with MileagePlus members.

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.

Image of Beth Goulburn, The Very Group for a video case study for Zeta Global

The Very Group Confidently Executes Real-Time Campaigns with Zeta

Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

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Publicis Partners with Zeta to Drive Better Strategic Outcomes for Clients

Sonali Gulati, VP and Group Media Director at Publicis, leverages a full-service partnership with Zeta to enhance programmatic marketing.

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Frontier Communications Exceeds New Customer Goals with Zeta

Meghan Wismer from Frontier Communications explains how Zeta improved their prospect email strategy and found new customers.

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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation

Sunny Nguyen explains how Pinterest uses Zeta Activation to maximize advertising budget and create measurable targeting and activation results.

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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges

Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.

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MillerKnoll Orchestrates Personalized Customer Journeys at Scale Using Zeta

Chessia McBride from MillerKnoll explains why they decided to consolidate seven email service providers and chose Zeta.

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Simon Property Group Trades Legacy Tech for Zeta’s Modern Architecture

Patrick Flanagan from Simon Property Group discusses his past experience with legacy technology and current relationship with Zeta.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power