Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
Articles
Topics
All
Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
Learn More
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
Learn More
How to Target Back-to-School Shoppers
By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to…
Learn More
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
By Melissa Tatoris, VP Retail Solutions. Back-to-School is right around the corner as the season is now extended. And parents are prepared to spend…
Learn More
Back to School 2024: Shopping Insights Infographic
It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started. To help brands and retailers win this…
Learn More
7 Ways to Segment Your Audience and Drive Tangible Sales
Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared…
Learn More
Stop Relying on Generic CDP Use Cases—How to Create Your Own
Evaluating customer data platforms (CDPs) is no simple task. Getting it right starts with defining the right use cases. Customer data platform use…
Learn More
Empowering Retail Marketers with AI: The Zeta Advantage
The world of retail is on the brink of transformative change. With AI set to grow into a $24 billion market by 2028, it’s becoming a key tool for…
Learn More
Reduce Your Return Rate This Holiday Season
The holiday season: a time of twinkling lights, festive cheer, and… soaring retail returns. The holidays are a crucial time for retailers, filled with…
Learn More
Zeta Data Proves Consumers Shop/Spend More than They Report
Despite gloomy economic predictions, Zeta Data shows average spend and total marketing activity are as strong as ever
Learn More
