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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Measurement and Attribution, Zeta Updates
Rising Above the Competition: How to Excel in a Crowded Market
With competition reaching unprecedented levels, businesses are vying for customer attention.
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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections.
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections Welcome to the second post in our series about the changing face of…
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Exploring the Latest Retail Trends: From ‘Phygital’ Retail to Sustainability and Beyond
The retail landscape is in the midst of a tectonic shift, driven by the convergence of disruptive technology, shifting consumer behaviors, and…
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Zeta’s 2022 Holiday Marketing & Retail Trends Report
UPDATE FOR BLACK FRIDAY & CYBER MONDAY THROUGH DECEMBER 2022: Here at Zeta, we ran a survey in June and July to thousands of customers across North…
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2022 Holiday Retail Trends
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Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week
During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US…
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Unwrapping the Biggest Holiday Retail Trends of 2021
From early shopping events to shop-in-shops and everything in between...these are the holiday retail trends you can't ignore this season.
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How Retailers and Marketers Can Win the 2021 Holidays
Insights, Predictions, and Big Bets for the 2021 Holiday Retail Season Authored By: Melissa Tatoris, Vice President of Retail Monica Daniels, Content…
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4 Keys to Building a Positive Customer Experience Online for Retailers
Want to learn how to better connect with your customers? Here are 4 helpful tips on building a positive customer experience online.
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Projections Retailers Need to Know for Black Friday and Cyber Monday
Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where…
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