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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Email Marketing (ESP), Measurement and Attribution
The Very Group Confidently Executes Real-Time Campaigns with Zeta
Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges
Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.
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MillerKnoll Orchestrates Personalized Customer Journeys at Scale Using Zeta
Chessia McBride from MillerKnoll explains why they decided to consolidate seven email service providers and chose Zeta.
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…
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From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
About this video In today’s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic…
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The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies
About this video In the evolving landscape of healthcare marketing, precision is more critical than ever. This session will explore innovative…
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Turning Promise into Payoff: Making AI Actionable for Marketers
About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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