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Articles
How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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Articles
How To Transform Black Friday Shoppers Into Repeat Customers
To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.
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Articles
Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing
Brands today face a major challenge: capturing the full customer experience across a growing number of marketing channels and mediums. It’s no small…
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Graphic: Media 2030 - Navigating the future of content & technology - Zeta Live 2024
Videos
Media 2030: Navigating the Future of Content & Technology
About this video The media landscape is undergoing unprecedented transformations driven by rapid advancements in technology and evolving consumer…
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Graphic: Redefining the CMO - Zeta Live 2024
Videos
Redefining the CMO: How AI is Revolutionizing Marketing Strategy 
About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…
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Graphic: AI and premium content - Zeta Live 2024
Videos
AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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Graphic: Next generation creative - Zeta Live 2024
Videos
Next Generation Creative: How GenAI will Transform Advertising
About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…
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Graphic: Cookies are here to stay - Zeta Live 2024
Videos
Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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Graphic: Customer obsession 3.0 - Zeta Live 2024
Videos
Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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Graphic: Making AI actionable for marketers - Zeta Live
Videos
Turning Promise into Payoff: Making AI Actionable for Marketers
About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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