Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

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Data and Identity (CDP)

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How to Use a CDP to Deliver Real-Time Personalization

Unlock the power of real-time personalization with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.

How to Maximize Value from Your Customer Data Today

Are you delaying projects because your data “isn’t good enough”? Perfect customer data is impossible—but getting value from your existing data isn't.

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The 2025 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs

In this article, we take a deep dive into CDPs for marketing in 2025. Read now to learn everything you need to know to make the most of your platform.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

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Understanding The Difference Between a CDP and CRM

Does your company need a CDP or CRM system? Learn what each of these tools offers, the difference between the two, and how to choose the right technology.

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How Travel Brands Can Drive Direct Bookings

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

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The Third-Party Paradox: A Reality Check on Digital Privacy

Zeta’s Chief Privacy Officer Ben Hayes explores the misconceptions around online data privacy and third-party trust.

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Modular CDP: The Future of Customer Data Management

Discover the future of customer data management with Modular CDPs, combining operational efficiency with technical control.

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Blue graphic that says: Top Priorities for 2025: Maximize the Power of Data and Intelligence

Top Priorities for 2025: Maximize the Power of Data and Intelligence

Watch as business and marketing leaders discuss ways to maximize data and make intelligence actionable in 2025.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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