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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Financial Services and Insurance (FSI), Retail, Travel and Hospitality
The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.
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Zeta NEXT: Launching a New Financial Services Brand
Watch as Jenny Hogan discusses her multi-channel marketing strategy for launching the new Bread Financial brand.
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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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Building a Future-Forward Platform for Retailers in 2025
Discover how retail experts discuss leveraging data, AI, and collaboration to drive growth and enhance customer experiences.
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Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation
About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…
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Zeta NEXT: How to Mitigate Retail Returns this Holiday Season
Learn key strategies for retailers to mitigate returns this holiday season from retail expert, Melissa Tatoris.
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Zeta NEXT: Mastering Profitability in Retail
Learn about the top three strategies for retail marketers to balance top-of-line revenue with bottom-line profits.
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