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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Financial Services and Insurance (FSI), Retail, Travel and Hospitality
2024 Holiday Shopping Trends Report
For retail marketers, the holiday shopping season starts long before the turkey gets carved (and the pumpkin, for that matter). There are critical…
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Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Zeta Email Benchmark Report: Q1, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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The Generative AI Impact on Financial Services Companies
By John B. Lewis, Vice President, Business Solutions. The use of artificial intelligence is not at all new for financial services. For over 30 years,…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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How to Target Back-to-School Shoppers
By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to…
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Back-to-School 2024: Zeta Data Uncovers Shopping Plans
By Melissa Tatoris, VP Retail Solutions. Back-to-School is right around the corner as the season is now extended. And parents are prepared to spend…
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Back to School 2024: Shopping Insights Infographic
It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started. To help brands and retailers win this…
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