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Articles
How Integrating CRM and CDP Empowers CPG Brands
Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.
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Articles
How To Transform Black Friday Shoppers Into Repeat Customers
To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.
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Reports
Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Reports
From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…
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Articles
Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing
Brands today face a major challenge: capturing the full customer experience across a growing number of marketing channels and mediums. It’s no small…
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Graphic: From Brand Guardian to Growth Catalyst - the changing role of the CMO - Zeta Live 2024
Videos
From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
About this video In today’s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic…
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Graphic: Next generation creative - Zeta Live 2024
Videos
Next Generation Creative: How GenAI will Transform Advertising
About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…
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Graphic: The art and science of data-driven decisions - Zeta Live 2024
Videos
The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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Graphic: Customer obsession 3.0 - Zeta Live 2024
Videos
Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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Graphic: Making AI actionable for marketers - Zeta Live
Videos
Turning Promise into Payoff: Making AI Actionable for Marketers
About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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