Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

All

Retail

person on the phone and looking a computer - featured image for CDP/real-time personalization article

How to Use a CDP to Deliver Real-Time Personalization

Unlock the power of real-time personalization with a CDP—learn to use unified customer data for tailored email, SMS, and media experiences.

Zeta Email Benchmark Report: Q4, 2024

The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.

A Silent Shift in Traditional Brand Loyalty is Transforming Retail

A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

image of two people eating ice cream and looking at a map to promote the valentine's day 2025 trends article

Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row

Consumer interest in traditional Valentine's Day gifts, like candy, declined in 2025, with a shift toward travel, events, and spa days.

Two people shopping for watches - featured image for the retail wealth migration article

The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead

Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.

Subscribe to Our Newsletter

Get fresh marketing insights delivered right to your inbox.

Image of Beth Goulburn, The Very Group for a video case study for Zeta Global

The Very Group Confidently Executes Real-Time Campaigns with Zeta

Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.

A person holding a phone and packages for january marketing strategies

January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity

Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.

Person looking at phone

How Integrating CRM and CDP Empowers CPG Brands

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

How To Transform Black Friday Shoppers Into Repeat Customers

To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.

two people walking looking at each other with orange background

The Growing Challenge of Retail Returns and Reverse Logistics

Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.

CMO Intentions 2024: Fueling Martech Innovation Through AI

Download the Study

1 2 3 4 5 … 9 10

Demo

Thanks for your interest in Zeta. To see a demo please complete the form.

Thank you!

Your request has been sent. We will be in touch with you shortly.

Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

Rocket ship taking off

Articles

Precision, Personalization, and Predictive Power