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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Measurement and Attribution
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Consumer Packaged Goods (CPG), Media and Entertainment, Telecommunications
Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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Turning Promise into Payoff: Making AI Actionable for Marketers
About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…
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Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry
Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers…
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