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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy
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Advertising, Financial Services and Insurance (FSI), Healthcare, Retail, Telecommunications

A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Zeta NEXT: Mastering Profitability in Retail
Learn about the top three strategies for retail marketers to balance top-of-line revenue with bottom-line profits.
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…
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Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
About this video In today’s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic…
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Quantum Leadership: Embracing AI for a Human-Centric Future
About this video In an era where AI is transforming every aspect of business, leadership must also evolve to harness its potential while ensuring a…
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Unleashing Potential: Strategies for Unlocking Growth within an Ever-Changing World
About this video Join us for an insightful discussion around unlocking growth within the context of a rapidly changing industry. This engaging session…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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