Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Artificial Intelligence, Data and Identity (CDP), Zeta Updates

Retail, Telecommunications

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How Integrating CRM and CDP Empowers CPG Brands

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

How To Transform Black Friday Shoppers Into Repeat Customers

To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.

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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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Building a Future-Forward Platform for Retailers in 2025

Discover how retail experts discuss leveraging data, AI, and collaboration to drive growth and enhance customer experiences.

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How Retail Marketers Can Leverage AI to Win Holiday 2024

Discover how AI can transform holiday retail marketing in 2024, from personalized pricing to churn prevention.

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Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing

Brands today face a major challenge: capturing the full customer experience across a growing number of marketing channels and mediums. It’s no small…

Zeta Live 2024 On Demand Videos - Graphic

September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…

From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO

About this video In today’s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic…

Graphic: Unlocking growth - Zeta Live 2024

Unleashing Potential: Strategies for Unlocking Growth within an Ever-Changing World

About this video Join us for an insightful discussion around unlocking growth within the context of a rapidly changing industry. This engaging session…

Graphic: AI and premium content - Zeta Live 2024

AI and Premium Content: Navigating Disruption and Opportunity

About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Building a True Business Case for Your CDP: Why Use Cases Matter

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