Recent Posts

Graphic: Quantum wellness with Deepak Chopra - Zeta Live 2024
Videos
Quantum Wellness: A Journey into Meditation and the Body with Deepak Chopra and Poonacha Machaiah
About this video Join Deepak Chopra for an enlightening exploration of the intersection between meditation and the quantum body in this unique…
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Graphic: AI and premium content - Zeta Live 2024
Videos
AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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Graphic: Unlocking effective healthcare marketing strategies - Zeta Live 2024
Videos
A Prescription for Precision: Unlocking Effective Healthcare Marketing Strategies
About this video In the evolving landscape of healthcare marketing, precision is more critical than ever. This session will explore innovative…
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Reports
Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Reports
Zeta Email Benchmark Report: Q1, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
Learn More
A woman checking in for an airline flight.
Articles
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Articles
Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Advanced Strategies for Mastering Abandoned Carts Blog Post Graphic
Articles
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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four people talking looking at computer
Articles
The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Case Studies Videos
Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business
About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been…
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