Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Data and Identity (CDP)

Retail, Telecommunications, Travel and Hospitality

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

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How Integrating CRM and CDP Empowers CPG Brands

Discover how integrating a CRM with a CDP empowers CPG brands to unlock deeper consumer insights and drive stronger engagement.

How To Transform Black Friday Shoppers Into Repeat Customers

To get a worthwhile return on your holiday campaigns, you need a solid retention strategy for your Black Friday shoppers. Learn how.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing

Brands today face a major challenge: capturing the full customer experience across a growing number of marketing channels and mediums. It’s no small…

Graphic: AI and premium content - Zeta Live 2024

AI and Premium Content: Navigating Disruption and Opportunity

About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…

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Graphic: Next generation creative - Zeta Live 2024

Next Generation Creative: How GenAI will Transform Advertising

About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…

Graphic: Customer obsession 3.0 - Zeta Live 2024

Customer Obsession 3.0: The Future of Hyper-Personalized Marketing

About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…

Graphic: Making AI actionable for marketers - Zeta Live

Turning Promise into Payoff: Making AI Actionable for Marketers

About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…

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Using Intelligence to Drive Customer Growth in Travel and Hospitality

If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…

back to school 2024

How to Target Back-to-School Shoppers

By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

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Articles

Precision, Personalization, and Predictive Power