Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Artificial Intelligence, Email Marketing (ESP), Programmatic (DSP)

All

Graphic showing a person on the phone, standing over a computer for an article about marketing predictions for 2025

6 Marketing Predictions for 2025

See our marketing predictions for 2025, including AI (of course!) and data strategy, plus several other key themes.

Roman Gun, VP of Product at Zeta, talks transforming marketing with Zeta's AI capabilities

Transforming Marketing with Zeta’s AI Capabilities

Discover how Zeta's AI solutions empower marketers with user-friendly tools for campaign management, audience targeting, and performance monitoring.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Panel discussion about the importance of personalization

Panel: The Importance of Personalization in Marketing

Learn how AI, first-party data, and collaboration between tech and marketing teams can transform customer experiences.

Winnie Shen and Yousef Kattan, CEO of TRUth Marketing & Media talk about growth in independent advertising agencies

Why Data-Driven Intelligence Is Essential to Success

Explore insights from Yousef Kattan on how independent ad agencies are leveraging first-party data and real-time intelligence.

People sitting in front of a colorful screen

Unlocking the Future of Marketing: Highlights from the Zeta Data Summit

Insights from the 2024 Zeta Data Summit, where industry leaders explored the power of the Zeta Data Cloud, AI, and data responsibility.

Person looking off camera

Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

graphic - two people shopping - holiday 2024 shopping trends

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

Uncover key Holiday 2024 shopping trends from Cyber Week, including record-breaking online sales, the rise of BNPL, and mobile dominance.

chart with text saying data cloud now Advertising Week New York

Inside Zeta’s AI-Powered Marketing Platform

Watch as Zeta unveils their AI-powered marketing platform at Advertising Week NYC, highlighting its integration with Snowflake to drive personalization.

Group speaking about presentation with title charting the path forward

Building a Future-Forward Platform for Retailers in 2025

Discover how retail experts discuss leveraging data, AI, and collaboration to drive growth and enhance customer experiences.

1 2 3 4 5 … 21 22

Demo

Thanks for your interest in Zeta. To see a demo please complete the form.

Thank you!

Your request has been sent. We will be in touch with you shortly.

Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

Rocket ship taking off

Articles

Precision, Personalization, and Predictive Power