Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

Professional woman typing on a computer in a corporate setting, exuding confidence and expertise.

Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Artificial Intelligence, CMO Strategy

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3 Marketing Trends to Focus on

3 Marketing Trends to Focus on in the Second Half of the Year

Put nicely, the first six months of 2020 were “no fun” for the global economy. Dozens of marquee brands— including Brooks Brothers, J. Crew, 24-Hour…

Digital Marketing Since the Last Recession

The Evolution of Digital Marketing Since the Last Recession

Things have changed in digital marketing since the last recession. As a matter of fact, they’ve changed a lot. That’s good news for brands still…

cutting marketing spend in a recession

What History Says About Cutting Marketing Spend in a Recession

Cutting marketing spend in a recession is a favorite move of CFOs. But if history is any indicator, cutting marketing spend is a terrible idea. Come see…

Modern Glass Architecture

FinServ Marketers, It’s Time to Dive Into the Digital Evolution

For Financial Services marketers, retention and growth remain top priorities for 2020. This means servicing existing customers based on their current…

AI for marketers

Data Talks: The Best Marketers Will Incorporate AI Into Their Toolbox

The 5 Skills Every CMO Needs to Thrive in Today’s Environment

Zeta Marketing | There are certain skills every CMO needs to thrive in today’s environment. Some skills are “hard”, others are “soft”, but all will be…

Cross-Channel Campaign Management

Forrester Now Tech: Cross-Channel Campaign Management

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across…

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Building a True Business Case for Your CDP: Why Use Cases Matter

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