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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Artificial Intelligence, Data and Identity (CDP), Programmatic (DSP), Zeta Updates
Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
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New Majority Ready and Zeta Global Partner to Bring Marketers and Media Companies Unique Opportunities to Grow their Multicultural Customer Base
According to the US Census, today 53% of US population under 50 live in multicultural or blended households, representing over $3.8T in purchasing…
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Data Talks: The All Important Battle for Data Control
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Data Talks: Walled Gardens are Here to Stay
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Data Talks: The Best Marketers Will Incorporate AI Into Their Toolbox
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Data Talks: Marketers Must Become Technologists
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Identity Resolution Enhances Omnichannel Retail
Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey Perhaps more so than…
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How to Use Data Backed Marketing Automation to Earn Customer Loyalty
There was a time when most businesses just focused on customer acquisition in their marketing efforts. Brand loyalty was just a byproduct of the scheme…
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