Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Artificial Intelligence, CMO Strategy, Zeta Updates

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Building a Future-Forward Platform for Retailers in 2025

Discover how retail experts discuss leveraging data, AI, and collaboration to drive growth and enhance customer experiences.

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Reflecting on Architecture Summit 2024: Shaping the Future of Zeta’s Data Strategy

We reflect on outcomes from Zeta’s first ever data architecture summit and offer advice on making your own summit a success.

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Industry Recognitions: Zeta Global for Multichannel Marketing

Zeta is on the rise in three recent analyst evaluations for multichannel marketing. Learn more.

Zeta Global

Setting the Record Straight on Zeta’s Data Collection and Accounting Processes

On November 13, 2024, a self-serving short-seller “report” was published in an attempt to discredit Zeta Global. This is our response.

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Zeta NEXT: Mastering Profitability in Retail

Learn about the top three strategies for retail marketers to balance top-of-line revenue with bottom-line profits.

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How Retail Marketers Can Leverage AI to Win Holiday 2024

Discover how AI can transform holiday retail marketing in 2024, from personalized pricing to churn prevention.

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Why Every Business Needs an AI Policy: A Blueprint for Success and Compliance

As AI use surges across businesses, creating an AI policy is essential. This roadmap will help you get started.

ZMP, AI-powered personalization

Transform Campaigns with AI-Driven Personalization

With the Zeta Marketing Platform, creating and sending hyper-personalized email and cross-channel campaigns has never been easier.

Imagination Meets Insight: Build Better Campaigns with Designers and AI

We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why.

title picture of speaker smiling with title on page: The Next Evolution in Email Marketing

Intelligence-Powered: The Next Evolution in Email Marketing

Learn how GenAI is empowering marketers to evolve email strategy and move from personalization to individualization.

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