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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Zeta Recognized as a Strong Performer in Forrester’s First-Ever B2C CDP Wave
We’re proud to report that Zeta has been named a Strong Performer in the first-ever Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report.…
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What to Expect at Zeta Live 2024
Are you attending Zeta Live 2024 virtually on September 26th? Here’s what you can expect (plus a few insider tips to help you make the most of the…
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Essential Email Deliverability Strategies to Help Ensure Holiday Success
By Gene Gusman, Senior Director, Deliverability. It’s the middle of summer, so why are we talking about Black Friday and the holidays? Shouldn’t we be…
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CRM Tactics to Regain Online Travel Agency Customers
Daniel Eisenhut, Group VP, CRM. The travel sector has undergone significant changes with the rise of Online Travel Agencies (OTAs), such as Expedia,…
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Zeta Named to the Constellation ShortList™ for CDPs for the Third Consecutive Year
We’re proud to announce that Zeta has been included in the Constellation ShortList™ for Customer Data Platforms (CDPs) for the third year in a row. As…
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Zeta Named a Leader in the Q3 2024 Forrester Wave™: Email Marketing Service Providers
Zeta is elated that our Intelligence-Powered Zeta Marketing Platform has been named a Leader in The Forrester Wave™: Email Marketing Service Providers,…
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Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Understanding and predicting economic trends and consumer behavior is essential to stay one step ahead in today’s volatile and hyper-competitive…
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
By Neej Gore, Chief Data Officer. Last week, in a predictable move with surprising timing, Google’s Privacy Sandbox Vice President Anthony Chavez…
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