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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake’s Modern Marketing Data Stack 2025
Author: Emma Patterson, Director of Partner Marketing Snowflake released their third annual Modern Marketing Data Stack report spotlighting Marketing…
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From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…
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Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Better Together: Zeta and Merkle Elevate Customer Relationships Through Precision Marketing
Brands today face a major challenge: capturing the full customer experience across a growing number of marketing channels and mediums. It’s no small…
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Progress Over Perfection: Realizing Value Post-CDP Implementation
By Connor McCarthy, VP Customer Success Imagine a marketer’s paradise where customer profiles are not just accessible but pristine, accurate, and…
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Zeta Recognized as a Strong Performer in Forrester’s First-Ever B2C CDP Wave
We’re proud to report that Zeta has been named a Strong Performer in the first-ever Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report.…
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What to Expect at Zeta Live 2024
Are you attending Zeta Live 2024 virtually on September 26th? Here’s what you can expect (plus a few insider tips to help you make the most of the…
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Identity, AI, and a Dash of Genius
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Essential Email Deliverability Strategies to Help Ensure Holiday Success
By Gene Gusman, Senior Director, Deliverability. It’s the middle of summer, so why are we talking about Black Friday and the holidays? Shouldn’t we be…
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2024 Holiday Shopping Trends Report
For retail marketers, the holiday shopping season starts long before the turkey gets carved (and the pumpkin, for that matter). There are critical…
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