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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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The Generative AI Impact on Financial Services Companies
By John B. Lewis, Vice President, Business Solutions. The use of artificial intelligence is not at all new for financial services. For over 30 years,…
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Maintaining Brand Voice While Leveraging AI in Digital Marketing
By Kara Trivunovic, SVP, CX Studio. In today’s fast-paced digital landscape, artificial intelligence (AI) is revolutionizing the way marketers generate…
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Beyond [Firstname]: Deep Personalization Through Segmentation and Targeting
By Emily Preston, Creative Director. Today, consumers receive a constant barrage of messages daily, making it crucial to break through the noise at…
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How to Measure Loyalty Program Success: 6 Meaningful Metrics
By Yara Lutz, SVP Customer Success. Nearly half (43%) of marketers and IT leaders are prioritizing improvement of customer retention/loyalty in the…
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Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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How to Target Back-to-School Shoppers
By Melissa Tatoris, VP Retail Solutions. This year’s back-to-school 2024 is all about (insert drumroll here) … big budgets. 55% of shoppers plan to…
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Zeta Global Named a Leader in the SPARK Matrix for Delivery CDPs by Quadrant Knowledge Solutions
We’re proud to be recognized as a Leader in Quadrant Knowledge Solution’s Q2 2024 Delivery Customer Data Platform (CDP) SPARK Matrix for the second…
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Zeta Global Recognized as a Contender in Forrester’s Customer Analytics Wave Report
Zeta Global was recognized as a contender in The Forrester Wave ™: Customer Analytics, Q2 2024 Report, marking our first appearance and demonstrating…
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Turning Insight into Action
As we progress through 2024, the ability to turn data into actionable insights has surfaced as a key strategy for marketers. Cookie deprecation, fierce…
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Back-to-School 2024: Zeta Data Uncovers Shopping Plans
By Melissa Tatoris, VP Retail Solutions. Back-to-School is right around the corner as the season is now extended. And parents are prepared to spend…
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