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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Back to School 2024: Shopping Insights Infographic
It’s barely Summer, but back-to-school is right around the corner. In fact, some shoppers have already started. To help brands and retailers win this…
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Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes
By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which…
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Generative AI for Marketing—Content to Customer Journeys
Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the…
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The Strategic Gap: How Companies Underutilize Customer Lifetime Value
Customer lifetime value (CLV) quantifies the revenue or profit a business can expect from a customer over the course of their relationship. It’s a…
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The Art of Measuring Customer Relationship Management Programs
By Donna Morton, VP, Strategic Consulting. In the dynamic landscape of customer relationship management (CRM), measuring success goes beyond mere…
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The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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CDP vs. Data Warehouse: What’s the Difference?
CDPs and Data Warehouses both manage customer data, but they serve very different functions within an organization. Each is built for a different…
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Zetavation May 2024: Custom AI for Every Marketer
Custom AI for Every Marketer Using AI is no longer optional; it’s critical to stay relevant and competitive. With AI marketers can process huge amounts…
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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
In partnership with the CMO Council™, we surveyed nearly 200 Chief Marketing Officers (CMOs) at both B2B and B2C companies across a variety of…
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Mastering the Welcome Series in Email Marketing
By Jill Redo, VP Customer Experience Strategy, CX Studio. Email marketing operates on the premise of understanding and deploying lifecycle-based…
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