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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Harnessing the Power of Google Cloud: A Glimpse into Zeta’s Journey with BigQuery
At Zeta, we’re on a mission to redefine the marketing landscape through innovation and cutting-edge technology. Leveraging the power of Google Cloud,…
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What to Look for in a Modern Email Marketing Platform in 2024
By Kara Trivunovic, GVP, CX Studio. Choosing the right email marketing platform is essential for brands aiming to launch powerful campaigns, connect…
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Making Strides Toward a Cookieless Ecosystem
Google recently announced a delay in third-party cookie deprecation, in the hopes of picking things back up in 2025 pending regulatory approvals.…
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How to Choose the Right ESP: 6 Differentiators That Matter
Choosing the right Email Service Provider (ESP) is more than just a technical decision—it’s a strategic play. A comprehensive, future-proof ESP is the…
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Differences Between CDPs vs. CRMs for Marketers
In a marketing world where data rules, have you ever wondered how businesses truly unlock the potential of every customer interaction? Enter the realm…
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Top 12 Examples of Omnichannel Goals for Successful Marketing ROI
Every day, there are more than 3.4 billion touchpoints for consumers to potentially interact with. Have you ever considered what sets apart the brands…
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Zeta Has Been Certified™ by Great Place To Work®!
We’re all familiar with some version of this famous quote: “There are three things that matter in real estate: location, location, location.” Well,…
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Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
By Kara Trivunovic, GVP, CX Studio. “We are drowning in information, while starving for wisdom.” This quote by E.O. Wilson speaks perfectly to the…
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How to Utilize CRM and Email Marketing Together
As businesses navigate the complex landscape of client interactions and data-driven communication, the marriage of customer relationship management…
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7 Ways to Segment Your Audience and Drive Tangible Sales
Audience segmentation is a fundamental concept in marketing that involves dividing a larger target audience into smaller groups based on shared…
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