Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Artificial Intelligence, Email Marketing (ESP), Programmatic (DSP)

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Reduce the Distance Between Data and Action by Combining Agents with Intelligence

Discover how AI agents close the gap between insights and action, enabling real-time decision-making and automation for smarter marketing.

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.

A family at the airport, used for a blog post about CRM for travel bookings

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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The Very Group Confidently Executes Real-Time Campaigns with Zeta

Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.

Person sitting at a computer for email strategies in FSI article

Email Strategies That Build Trust in Financial Services Brands

Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.

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Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Blue graphic with text: Top Priorities for 2025: Embrace AI Now.

Top Priorities for 2025: Embrace AI Now

AI is a top priority for 2025. Watch as business and marketing leaders talk about what to expect with AI in the coming year.

image of ai-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

Discover why combining AI with human creativity is the key to creating meaningful customer experiences for marketers.

Graphic representing Zeta's AI capabilities

Revolutionize Marketing and Maximize Efficiency with AI

Revolutionize your marketing with Zeta's AI-driven platform. Automate campaigns, predict customer behavior, personalize, and optimize in real time.

CMO Intentions 2024: Fueling Martech Innovation Through AI

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