Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

We asked Zeta’s experts in creative, strategy, and retail to identify their favorite email campaigns from 2024 and why.

Today’s CMOs are really today's Chief Growth Officers. It falls on them to figure out how AI can boost productivity and performance. They're tasked with…

Despite significant advancements in data analytics and customer experience (CX) tools, many teams continue to encounter obstacles in leveraging data…

For years artificial intelligence has been heralded as the next big thing in marketing. And yet up to this point, Al hasn’t altered a marketer’s…

For years artificial intelligence has been heralded as the next big thing in marketing. And yet up to this point, Al hasn’t altered a marketer’s…

See how consumers are shifting gears with car buying heading into the final stretch of 2021.