Recent Posts

person shopping to promote the silent shift in brand loyalty article
Articles
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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Case Studies
Engaging Future Travelers through Data-Driven Personalization
The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.
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Two people shopping for watches - featured image for the retail wealth migration article
Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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A family at the airport, used for a blog post about CRM for travel bookings
Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Graphic for the Zeta Global 2025 brand campaign that says "Imagine if Nostradamus had access to trillions of AI-powered insights"
Articles
Achieve the Impossible™: Redefining What’s Possible with Zeta’s AI-Powered Marketing
Introducing Achieve the Impossible™, Zeta's first ever brand campaign, designed to inspire marketers to dream bigger.
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Case Studies Videos
The Very Group Confidently Executes Real-Time Campaigns with Zeta
Discover how Beth Goulburn and The Very Group leverage the Zeta Marketing Platform for real-time campaign execution.
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Person sitting at a computer for email strategies in FSI article
Articles
Email Strategies That Build Trust in Financial Services Brands
Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.
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A person holding a phone and packages for january marketing strategies
Articles
January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity
Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.
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a photo of people around a computer - marketers' top priorities for 2025
Videos
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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Blue graphic that says: Top Priorities for 2025: Maximize the Power of Data and Intelligence
Videos
Top Priorities for 2025: Maximize the Power of Data and Intelligence
Watch as business and marketing leaders discuss ways to maximize data and make intelligence actionable in 2025.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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