Zeta Global is at the leading edge of the Next Generation of Marketing—the intersection of people-based data, Artificial Intelligence and omni-channel campaign management. Our Saas-based marketing cloud and Artificial Intelligence-driven marketing technology platform helps leading brands acquire, retain and grow customer relationships. We deliver a better experience for consumers and better results for marketers.Learn More
Zeta has acquired Boomtrain to strengthen machine learning capabilities with Artificial Intelligence.See More
ZetaHub is the next-generation marketing technology platform with Artificial Intelligence at the core that makes it easier for marketers to identify, engage and drive desired behavior from the Connected Consumer. Operating through a single console, marketers seamlessly access people-based data to execute 1:1 marketing at scale. This includes personalized messaging at every touchpoint and granular reporting to optimize performance and increase ROI.See How
Today's consumer is more connected than ever. With almost constant access to Internet at home and on-the-go, consumers are able to find the information they want whenever and wherever. Digitally empowered, they demand navigating the evolving path to purchase through multiple digital touch points. They're following an increasingly complex, multi-channel path to conversion. When marketers are savvy and tuned in to their customers' behavior, they get optimal results. That's where we come in.Learn More
At Zeta, we create personalized customer experiences by connecting with the connected consumer at every micro-moment. Through 1:1 connections at scale, pervasive personalization, advanced attribution, strategy, analytics and Artificial Intelligence, we ignite a perpetual dialogue between brands and their customers. It's a powerful equation:
1:1 Marketing at Scale = Connected Identity
Persuasive Personalization = Connected Experience
Advanced Attribution = Connected Data
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These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience
In two weeks, a big global wireless carrier is partnering with an unnamed credit card company as part of a Black Friday campaign that merges its CRM data with transactional stats about what people buy. The pool of data will then be matched up with a marketing cloud's database of 400 million people to find folks who are in the market for a new phone..."We're going to be marketing directly to those people starting at 7 a.m. [on Black Friday] and rolling throughout the weekend and into Cyber Monday directly because of the way this AI platform has ingested that data and made it work," said David Steinberg, co-founder and CEO of Zeta Global, the marketing cloud firm behind the campaign.
Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems
Retailers pull out all the stops for the holiday season, when consumers open their wallets wide and increase their spend on all types of items. But retailers have gotten into the habit of relying on that six-week push to make up for any rough patches throughout the year, and that's a mistake, according to Sean Wilkins, vice president of strategy at data and analytics company Zeta Global. He spoke with eMarketer's Tricia Carr about how retailers can differentiate themselves during the holidays and why they can benefit from breaking out of the seasonal retail cycle.
How Data And AI Drives Advertising
You won't want to miss this interview with serial entrepreneur David Steinberg, CEO of Zeta Global, on his approach to data driven and AI informed advertising. Steinberg has a laser focused view on the marketing tech space and shares some terrific insights. After speaking with him it's clear that few people understand the space as well as he does!
Zeta Global Creates People-Based Programmatic Offering In Strategic Partnership With AppNexus
Zeta Global, the data-driven marketing technology innovator whose machine learning-powered Marketing Cloud helps leading brands acquire, retain and grow customer relationships, announced today that it is entering a strategic partnership with AppNexus, the world's leading independent advertising technology company.