The newly integrated


with the power of people-based marketing

Welcome to
the Conversation.

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.


Zeta's offerings provide the world's leading brands with a comprehensive end-to-end solution to acquire, retain and grow customers.

Extending the Conversation.

Empowering the Marketer.

Enabling Success.

ZetaCRM is a comprehensive, multichannel marketing solution that unifies and unlocks data, driving return on marketing investment. ZetaCRM grants access to a powerful digital marketing engine for personalized, insightful conversations with your customers, delivered in real time with precision and scale.

  • Database Management
    • + Data drives strategy and growth
    • + Technology enables access to core of CRM efforts
  • Multi-channel Orchestration
    • + The ZetaHub allows brands to manage customer lifecycle
    • + One platform, across digital touchpoints
  • Services
    • + CRM specialists navigate integrated, cross-functional services
    • + Technologies, marketing objectives, audience and programs
  • Rich Heritage
    • + Evolving from strategic unions of market-leading technologies
    • + 40+ years engineering experience and strategic leadership
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Connecting Brands with Real People

ZX is Zeta's Acquisition Engine which leverages proprietary People-Based data to help brands engage or acquire new customers across platform, device, format and channel.

  • People Based Marketing
    • + Individual-level data for one-to-one engagement
    • + Connects people to brands across channels
  • Omni-Channel
    • + Audience clusters developed to execute your media plan
    • + Across all digital & direct channels and formats
  • Managed Service
    • + World-class client services team
    • + Guides you step-by-step through process
    • + Setup, deployment, optimization and reporting
  • Attribution
    • + Individual-level ROI measurement
    • + Tied to in-store traffic, web visits and POS
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Scalable and Repeatable

Customer Acquisition

ZetaActions is a world-class results-driven customer acquisition engine that operates in the highest value verticals. Actions combines patented technology with cutting edge tools and techniques to drive scalable, repeatable demand generation for fortune 1000 and middle market brands.

  • Multi-Channel Distribution
    • + Expertise across all digital & direct channels
    • + Search, social, SMS, email, direct mail & display
  • Vertical Expertise
    • + Deep experience in highest value sectors
    • + Financial services, insurance, education, health & wellness
  • Science-Based Creative
    • + Patented automated landing page system
    • + Drives higher conversion rates
    • + Based on real time analytics
  • International Reach
    • + Scope and scale in the U.S., UK & EU markets
    • + Across all channels and verticals
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Zeta is proud to have been selected by some of the world's leading brands to help them solve their most complex marketing problems.



America's Most Promising Companies


Magic Quadrant 4th Consecutive Year

CIO Big Data

100 Most Promising Big Data Companies


Top 10 Global ESP

Red Herring

Top 100 North America

The Relevancy Group

Leader in Enterprise ESPs


David A. Steinberg
Chief Executive Officer & Co-Founder

David A. Steinberg is the co-founder, Chairman & CEO of Zeta Global. He founded the company with his business partner, John Sculley, former CEO of Apple Inc and Pepsi-Cola in 2007 to capitalize on emerging developments in Big Data and analytics. Named one of the 50 Most Promising Private Companies in America in 2014 by Forbes, Zeta is recognized as a market leader in data, analytics and marketing technology.

Prior to founding Zeta, Mr. Steinberg founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet, with annual revenue in excess of $400 million. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004, the year it went public on the NASDAQ. Mr. Steinberg also founded and served as Chairman & Chief Executive Officer of Sterling Cellular, a B2B and retail wireless communications provider, and Sterling Communications, a communications telemarketing company.

Mr. Steinberg was named the Greater Washington Ernst & Young Entrepreneur of the Year for communications in 2002. He currently sits on the Board of Directors of Faster Cures of the Milken Institute, the Greater Washington Sports Alliance, SwitchPitch and several start-ups. He serves on the Board of Trustees of Washington & Jefferson College and previously served on the Board of Directors of the U.S. Chamber of Commerce. Mr. Steinberg holds a B.S. from Washington & Jefferson College.

John Sculley

A marketing expert, John Sculley is one of America's best-known business leaders. Few entrepreneurs have been as successful across so many fields as Sculley. Prominently known for his days as CEO of Pepsi where he was responsible for the creation of the two liter bottle and the Pepsi Challenge, John also was CEO of Apple for more than ten years and was responsible for growing the company over 1000 percent. During his tenure the Mac became the largest selling hardware in the world. John is a frequent guest on business television shows around the world and a keynote speaker at many high profile events. He has received 10 honorary PhD degrees, studied at Brown University, RISD, and holds a Wharton MBA. John is managing partner of Sculley Family Office with his wife Diane Sculley and they reside in Palm Beach, Florida. John also is the Author of "Moonshot!" Game changing Strategies to Build Billion Dollar Businesses (November, 2014).

Steven Gerber
President & Chief Operating Officer

Steven Gerber is the President and Chief Operating Officer of Zeta Global. Gerber oversees the day to day management of the Company, encompassing all lines of business. He joined Zeta in 2009 via an acquisition. Previously, he was a Senior Vice President at Tranzact LLC, building the company's digital business and playing a key role in its sale to Veronis Suhler in 2008. He also held management positions at Digitas and Bain & Co. Gerber's entrepreneurial career began in 1999 as co-founder of HotSocket, a RedHerring Top 100 company in 2000. Gerber holds a BA from Northwestern University and an MBA from Columbia University.

Jarrod Yahes
Chief Financial Officer

Mr. Yahes joined Zeta in 2016. Previously Mr. Yahes served as the Chief Financial Officer at Jackson Hewitt, where he worked alongside executive management to execute key business growth and cost reduction initiatives and was responsible for FP&A, controllership, tax, and treasury. Prior to joining Jackson Hewitt, Mr. Yahes was the SVP, Controller of ExlService Holdings, Inc. (Nasdaq: EXLS) and earlier held the positions of SVP, Treasurer, and Head of Corporate Development and Investor Relations. Mr. Yahes was a key finance leader throughout EXL's growth from a private company to a public company and led an effective M&A strategy in addition to helping establish EXL’s investor relations program. Prior to EXL, Mr. Yahes worked as an investment banker at Citigroup Global Markets in the Global Technology Investment Banking group and as a Senior Consultant at Ernst & Young LLP. Mr. Yahes holds a B.S. in Applied Economics from Cornell University and an MBA from the Haas School of Business at the University of California at Berkeley.

Steven Vine
Executive Vice President & General Counsel

Mr. Vine joined Zeta in 2013 as EVP of Mergers & Acquisitions and General Counsel. Prior to joining Zeta, Mr. Vine was SVP of Corporate Development and General Counsel at PulsePoint (formerly Datran Media), where he led the company through multiple acquisitions and the transformation of its business into a leading RTB and Content Marketing platform. Previously, Mr. Vine was Deputy General Counsel at Mr. Vine began his career practicing law at Kaye Scholer, LLP where he was counseled clients on mergers and acquisitions, and private and public financings. He holds a BA from Tufts University and a JD from New York University.

Dr. Jeffry Nimeroff
Chief Information Officer

Dr. Jeffry Nimeroff joined Zeta as Chief Information Officer in the spring of 2014. His scope includes: overseeing global/enterprise technology; harmonizing technologies across Zeta's business units; driving repeatable, scalable processes in product management, project execution, and technical delivery; managing integration of new acquisitions, and architecting the next generation of Zeta's customer lifecycle marketing platform. Prior to joining Zeta Global, Dr. Nimeroff was the Head of Technology Solutions for eBay Enterprise (formerly GSI Commerce). His focus there was to ensure that the architecture of the hardware and software solutions, the construction of the implementation teams, the enforcement of technical processes, the demonstration of prototypes, and the project management for the builds was successful. He was also the Chief Technical Architect at BeMusic, the music arm of Bertelsmann’s Direct Group where oversaw technical decisions related to CDNOW, BMG Direct, MyPlay, and Napster, and led their research and development in secure digital music distribution. Dr. Nimeroff began his career in academia, teaching at the University of Pennsylvania in the Department of Architecture. His research concentrated on the areas of computer graphics and the Internet. He was the co-designer of the graduate and undergraduate degree programs in Digital Media Design and has authored and published numerous works in computer graphics and multimedia. Dr. Nimeroff earned his Ph.D. in Computer and Information Science from the University of Pennsylvania in 1997, concentrating on the design of large multimedia systems.

Don Steele
Chief Revenue Officer

Don joins Zeta from Epsilon where he was Managing Director of North American Sales with responsibility for business development across the financial services, insurance, retail, hospitality, media, consumer packaged goods, travel, and telco verticals. He led a staff of Enterprise Sales Executives that grew sales more than 20% year over year for a decade and helped grow revenue from $250 million to $2.3 billion. Prior to joining Epsilon in 2007, Don was a Senior Client Executive at Acxiom where he managed over 160 sales professions and oversaw a business portfolio in the hundreds of millions. Before joining Acxiom, Don was President and CEO of Cofiniti, a financial planning software company. His career also includes sales leadership positions at Trilogy Software and IBM. He holds a BBA in Marketing from the University of Iowa.

Sandra Santilli
Senior Vice President, Human Resources

Ms. Santilli joined Zeta in spring of 2016 and brings over twenty years of human resource experience. Prior to joining Zeta, Ms. Santilli served as Senior Director, Human Resources at WebMD. In this role, she supported the global Public Portals businesses that included, and Ms. Santilli worked with the senior leadership team to lead organizational wide initiatives that fostered a culture of performance and transparency that resulted in a strong partnership between the business and her team. Prior to joining WebMD, Ms. Santilli worked for Wolters Kluwer Health, CIT Group and Pfizer Pharmaceutical in Human Resources roles ranging from recruiting to Business Partner. Ms. Santilli holds a BA from Providence College.


It all starts with great people.

We're a team of smart, innovative and focused people who are fun to work with on cutting-edge solutions in marketing technologies. Our opportunities are exciting and we'd love to take you and Zeta to new heights.

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