Forrester Consulting Opportunity Snapshot: CDPs Must Transcend Data Aggregation


Zeta Global recognized in The Forrester Wave TM

Drive acquisition. Optimize experience. Boost growth.

Now, the power of proprietary, permission-based data, high-fidelity behavioral signals and outcome-based AI come together with leading DSP and DMP technology to deliver personalized experiences at scale. Integrated with the Zeta Data Cloud, marketers can now access 2.2 billion probabilistic profiles, 750M connected deterministic profiles and over 500 Zeta Intender Audiences right in the DSP.

Real conversations with greater outcomes

Zeta’s proprietary Data and Marketing Clouds, along with the acquired industry-leading technologies, enable marketers to deliver valuable, truly personalized experiences in the moments that matter. At scale.

The Precision of Marketing Technology

  • Massive proprietary database
  • Deep experience and expertise in CRM data
  • Extensive publisher footprint with unique inventory
  • Highly rated marketing orchestration technology
  • Patented AI and Machine Learning

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The Scale of Advertising Technology

  • DSP at scale with self-serve and managed service
  • Industry-leading DMP installed at common clients
  • Patented AI tied to DCO
  • Stronger solutions for Agencies
  • Expanded capabilities for Enterprises

Learn more about Zeta Programmatic Let’s Connect

Zeta in the News

News · October 15, 2019

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

Zeta Global is one of only seven enterprise software companies that Forrester invited to participate in the Enterprise Marketing Software and Cross-Channel Campaign Management Q3 2019 Forrester Wave™ evaluations.

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News · April 19, 2019

Business Insider | Marketing Cloud Startup Zeta Global is Acquiring the Assets of Bankrupt Ad-Tech Firm Sizmek to Help Marketers Run Campaigns with First-Party Data

After Sizmek filed for bankruptcy last month, many ad-tech observers wondered what would happen to it. It turns out, a new owner is lined up.

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News · May 1, 2019

PR Newswire | Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platforms, Bringing Together Proprietary Data and the World’s Best AI to Deliver Personalized Experiences at Scale

Zeta Global’s acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this quality and depth is offered in a DSP and will be at no cost.

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The world’s leading brands are growing their business with Zeta


Chris Fowler
Manager, Co Name.
Ask customers to record a short testimonial video on their smartphone discussing what they enjoy most about your brand. Then, showcase them at critical points in the buyer’s journey. A short testimonial video on their smart-phone discussing what they enjoy most about your brand.

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