Research Archives - Zeta Global

DMA

Data & Marketing Association is the community that champions deeper consumer engagement & business value through innovative and responsible use of data-driven marketing.

October 2, 2017 Nitin

The largest organization for data scientists, data technologists, and Data driven marketers.
Advocacy, innovation, education and connections to help marketers seize the full potential of their data.

Align Your Organization With Data-Driven Marketing Best Practices.
Community that champions deeper consumer engagement and business value.

eConsultancy

Market research, guides and training on digital marketing. Includes advice on internet marketing strategy and best practices.

Nitin

Resources you can put to work. Right now.
Open the doors to an unrivalled breadth of resources, digital transformation services, training courses and knowledge bases.

Always focused on helping you get the information and understanding you need to make better decisions today.
Global team of analysts, trainers and advisers who are at the forefront of the industry.

Hitwise / Audience View

Hitwise is a competitive intelligence platform to compare website traffic against competitors and understand online consumer behavior.

Nitin

An Unparalleled View of Consumers and Their Online Behavior.
Insights that give you a competitive edge.

Discover your unique customers and segment your most loyal audiences.
Track multi-channel consumers and pinpoint key channels for customer acquisition.

eDataSource

Tracks the performance of more than 25 million brand emails per day in consumer inboxes to provide benchmarks and tracking on email KPIs including delivery, volume, spam, read rates and creative.

Nitin

Keep tabs on your competition and track of your inbox placement.
Check every aspect of competing email strategies so you can align your best attack.

Address issues in real time with actual subscriber email monitoring.
The most extensive search tool of email marketing intelligence.

Forrester

Forrester is one of the most influential research & advisory firms in the world. It works with business and technology leaders to develop customer-obsessed strategies that drive growth.

Nitin

Unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide.
Proprietary research, data, custom consulting, exclusive executive peer groups, and events.

Use customer insights to measure performance and impact on business outcomes.
Map your customers’ journeys and co-create their ideal experience.

Gartner

Gartner is the world’s leading research & advisory company. It helps business leaders with the objective insights they need to make the right decisions.

Nitin

Learn from the successes and failures of your peers.
Generate customer reviews of your company’s IT solutions.

Create review sourcing campaigns for your IT offerings, and share them with your customers over email, at conferences, or via social media.
Monitor campaign performance by tracking how many of your customers clicked on your campaign links and submitted reviews.

The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services to help buyers and sellers alike to compete more effectively within the broader online economy.

Nitin

Original and thought-provoking market research with unrivaled advisory services to help buyers and sellers alike.
A trusted advisor to leading technology organizations and familiar brands.

Dedicated to educating the market on emerging trends and the imperative tactics needed to foster trust with customers.

eMarketer

eMarketer is a tool that provides aggregated research, points of view and data on many digital topics. Find 40,000+ articles, charts and reports

Nitin

Benchmark your Performance and compare your marketing results against reliable industry benchmarks.
Research for Today’s Digital World.

100,000 + Emarketer PRO seatholders and 215,000 + Newsletter Subscribers.
One of the most widely cited research providers in the media, quoted frequently by virtually every major news outlet in the world.