Recent Posts

Reports
Zeta Email Benchmark Report: Q1, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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A woman checking in for an airline flight.
Articles
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Articles
Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Advanced Strategies for Mastering Abandoned Carts Blog Post Graphic
Articles
Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience
By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…
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four people talking looking at computer
Articles
The Personalization Paradox: Where Marketers Are Missing the Mark
By Yara Lutz, SVP, Customer Success. As customer expectations for personalized experiences continue to soar, brands are under pressure to deliver…
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Case Studies
How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…
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Rocket ship taking off
Articles
Precision, Personalization, and Predictive Power
As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with…
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person streaming video
Articles
The Impact of AI on Digital Content and Streaming Platforms
How AI Data is Transforming Online Advertising for Streaming Platforms The union of AI and streaming platforms is fundamentally changing how…
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Jean-Phillipe from Kia Germany
Case Studies Videos
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
About This Video Jean-Phillipe Pottier is the Manager of Digital Platform for Kia Germany. His team partnered with Zeta Global to address their urgent…
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Videos
Beyond the Game: The Future of the Sports Business
About This Video The pace of change in sports is almost as fast as Usain Bolt. With sweeping new platforms, products, and technologies that are…
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