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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Data and Identity (CDP)
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Advertising, Travel and Hospitality
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Media 2030: Navigating the Future of Content & Technology
About this video The media landscape is undergoing unprecedented transformations driven by rapid advancements in technology and evolving consumer…
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AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Next Generation Creative: How GenAI will Transform Advertising
About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…
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The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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How a Customer Data Platform Improves Travel Experiences
When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…
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Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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