Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
All Content
Topics
Data and Identity (CDP), Measurement and Attribution
Zeta Back to School Shopping Insights
As we head into August, families across the nation are gearing up for the latest school year and beginning to budget for their back-to-school shopping…
Learn More
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections.
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections Welcome to the second post in our series about the changing face of…
Learn More
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Hibbett Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50% Hibbett, headquartered in Birmingham, Alabama, is a leading…
Learn More
Video Testimonial: Hibbett
About This Video Zeta Global talked with Kayla Brown, Senior Digital Marketing Manager for Hibbett, to discuss how Zeta’s unparalleled Data Cloud has…
Learn More
Zeta’s 2022 Holiday Marketing & Retail Trends Report
UPDATE FOR BLACK FRIDAY & CYBER MONDAY THROUGH DECEMBER 2022: Here at Zeta, we ran a survey in June and July to thousands of customers across North…
Learn More
How CDP can Improve Retail Customers’ Experience
The retail buying journey is more complex than ever. Consumers may discover a new product on social media, hear about it on a podcast, read an email,…
Learn More
Automotive Consumers Shift Gears Towards SUVs
See how consumers are shifting gears with car buying heading into the final stretch of 2021.
Learn More
Retail Marketing: 5 Ways to Activate Customer Data for the Holiday Season
With Black Friday approximately six weeks away, now is an ideal time to figure out how to activate customer data for the holiday season. If you properly…
Learn More
How Can You Identify Intent in Car Buyers?
There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…
Learn More
Identity Resolution Enhances Omnichannel Retail
Empowering retail marketers with the ability to better understand their customers and engage them throughout the customer journey Perhaps more so than…
Learn More
