Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

All Content

Email Marketing (ESP)

Automotive, Travel and Hospitality

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.

A family at the airport, used for a blog post about CRM for travel bookings

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

Zeta Email Benchmark Report: Q3, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.

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Pep Boys Chooses Zeta’s Integrated ESP and CDP to Solve CRM Challenges

Kelly Varano from PepBoys Automotive explains how Zeta’s integrated ESP and CDP solutions help them to create targeted customer journeys.

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Zeta Email Benchmark Report: Q2, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…

Zeta Email Benchmark Report: Q1, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…

Advanced Strategies for Mastering Abandoned Carts Blog Post Graphic

Mastering Cart Abandonment: Advanced Strategies to Accelerate Conversions and Enhance Customer Experience

By Jill Redo, VP Customer Experience Strategy. One of the biggest pain points for brands across industries remains cart abandonment. Whether mid-sized…

Video Testimonial: Spartan

About This Video Senior Director of Global Email and CRM, Steph Fagan, met up with Zeta Global to discuss how we help them ramp their email marketing…

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