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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Projections Retailers Need to Know for Black Friday and Cyber Monday
Holiday retail sales have grown by an average of 3.25% year over year (YoY) for the last 20 years. In fact, the only year in the last two decades where…
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Retail Marketing: 5 Ways to Activate Customer Data for the Holiday Season
With Black Friday approximately six weeks away, now is an ideal time to figure out how to activate customer data for the holiday season. If you properly…
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Media: Using Email to Captivate Readers and Attract New Followers
Media: Using Email to Increase Readership Learn how Zeta helped one of America’s most recognized media outlets increase it’s readership using…
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Zeta’s 2020 Black Friday Checklist for Marketers
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How to Enhance the Customer Experience During the Holidays
Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are…
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4 Tips to Boost Marketing ROI During the Holidays
For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of…
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The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry
Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers…
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Zeta Holiday Guides for 2020
Zeta Holiday Travel Guide for 2020
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Email Deliverability Best Practices for the 2020 Holiday Season
With consumers engaging in more discretionary spending than at any other point in the year, the holidays might as well be called the “make it or break…
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Predicting the Future of Retail Marketing
The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so…
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