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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Financial Services and Insurance (FSI)
Zeta Email Benchmark Report: Q4, 2024
The quarterly benchmark report for Q4 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.
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Email Strategies That Build Trust in Financial Services Brands
Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.
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Zeta NEXT: Launching a New Financial Services Brand
Watch as Jenny Hogan discusses her multi-channel marketing strategy for launching the new Bread Financial brand.
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The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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Zeta Email Benchmark Report: Q3, 2024
The quarterly benchmark report for Q3 2024 presents an analysis of email marketing data, such as sends, unique opens, clicks, unsubscribes, and more.
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Building Trust with Financial Literacy: The Power of Educational Content and Video
More people depend on credit for routine purchases, which means financial literacy is becoming a critical skill. How financial brands can help.
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Zeta Live 2024
Watch the on-demand session recordings from Zeta Live 2024, where we discuss AI, innovation, branding and more with top marketing experts.
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Quantum Leadership: Embracing AI for a Human-Centric Future
Learn from Raja Rajamannar and Keith Grossman as they explore blending AI and core values of empathy and ethics for effective leadership.
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The Art and Science of Making Data-Driven Decisions
Master the balance between analytical rigor and intuitive judgment in marketing, with AI-powered data analysis tools and strategic insight techniques.
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The Future of Finding Customers: Next-Gen Acquisition Strategies
Discover groundbreaking approaches and innovative technologies that are reshaping customer acquisition strategies in the digital era.
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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