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Articles
Email Strategies That Build Trust in Financial Services Brands
Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.
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Videos
Zeta NEXT: Launching a New Financial Services Brand
Watch as Jenny Hogan discusses her multi-channel marketing strategy for launching the new Bread Financial brand.
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Videos
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Reports
Zeta Email Benchmark Report: Q3, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.
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Articles
Building Trust with Financial Literacy: The Power of Educational Content and Video
By Kara Trivunovic, SVP CX Studio With rising financial pressures, more people are turning to credit not just for major purchases, but to cover…
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Videos
Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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Graphic: Embracing AI for a human-centric future - Zeta Live 2024
Videos
Quantum Leadership: Embracing AI for a Human-Centric Future
About this video In an era where AI is transforming every aspect of business, leadership must also evolve to harness its potential while ensuring a…
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Graphic: The art and science of data-driven decisions - Zeta Live 2024
Videos
The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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Graphic: The future of finding customers - Zeta Live 2024
Videos
The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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Graphic: Cookies are here to stay - Zeta Live 2024
Videos
Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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