Recent Posts

Graphic: The future of finding customers - Zeta Live 2024
Videos
The Future of Finding Customers: Next-Gen Acquisition Strategies
About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…
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Graphic: Cookies are here to stay - Zeta Live 2024
Videos
Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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Graphic: Customer obsession 3.0 - Zeta Live 2024
Videos
Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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Graphic: Making AI actionable for marketers - Zeta Live
Videos
Turning Promise into Payoff: Making AI Actionable for Marketers
About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…
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Reports
Zeta Email Benchmark Report: Q2, 2024
The benchmark report presents an analysis of email marketing data, covering metrics such as sends, unique opens, unique clicks, unique unsubscribes, and…
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Articles
Navigating Economic Divergence: Insights from the July 2024 Zeta Economic Index
The Zeta Economic Index (ZEI), a pioneering AI-powered economic barometer from Zeta Global, offers a comprehensive look into the US economy. By…
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Case Studies Videos
Global Medical Response Amplifies Future Growth with Zeta Through Renewals and New Business
About this video Pam Cowan, National Marketing Director for Global Medical Response, explains how the company’s partnership with Zeta has been…
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Case Studies
How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
Renault Poland increased their readiness for the post-cookie advertising environment. The Results The collaboration between Zeta technology, Media &…
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Articles
How Women (and Taylor Swift) Are Changing the Big Game for the Better
The NFL Super Bowl LVIII is shaping up to be a historic event at the intersection of sportsmanship and cultural evolution. Set in Las Vegas at the…
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Articles
Precision, Personalization, and Predictive Power
As digital marketing continues to evolve at a breakneck pace, brands are saddled with delivering more tailored customer experiences than ever, but with…
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