Every marketer wants to enhance the customer experience during the holidays, but few ever do. Why?—Because during the holidays customer expectations are…

For marketers working within the retail, eCommerce, and consumer packaged goods industries the holidays are P-R-E-T-T-Y important. And in the era of…

Zeta Holiday Travel Guide for 2020

With consumers engaging in more discretionary spending than at any other point in the year, the holidays might as well be called the “make it or break…

In the eyes of travel professionals, 2020 can’t come to an end soon enough. Borders are shut, flights are cut, airlines are filing for bankruptcy,…

The massive impact COVID-19 is having on the retail industry can’t be understated—and it’s why predicting the future of retail marketing is so…

What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging…

To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…

Improving the customer experience for car buyers is critical for both dealers and OEMs—it’s the easiest way to maximize retention and boost long-term…

There are many things automakers need to do if they want to successfully identify intent in car buyers. Among other things? Industry leaders need to…