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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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5 B2C Marketing Statistics to Know for Summer 2021
Want to win when it comes to marketing to consumers this summer? Here are the stats you need to know to get ahead!
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New Data Shows Vaccinated Americans Are More Hesitant to Travel Than Unvaccinated Americans
Vaccine distribution is rolling, but many American's remain hesitant to travel. As we approach the busy summer travel season, will the current trends hold?
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How To Decrease Cart Abandonment With Website Personalization
Looking for ways to decrease cart abandonment on your site? Learn how website personalization can help in our latest blog.
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The Impact of Cooperation on Incrementality Measurement: A Lesson From the CPG Industry
Cooperation between manufacturers and sellers is an important ingredient to the successful, accurate measurement of incremental sales. CPG manufacturers…
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4 Marketing Tips for Travel Brands in 2021
In the eyes of travel professionals, 2020 can’t come to an end soon enough. Borders are shut, flights are cut, airlines are filing for bankruptcy,…
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The Importance of Marketing Messaging for Quick-Service Restaurants
What is the importance of marketing messaging for quick-service restaurants? What rules do QSRs and LSRs need to follow to do marketing messaging…
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Identity Resolution Will Help the Restaurant Industry Recover
To help the restaurant industry recover from the mind-boggling loss of business related to coronavirus, identity resolution is a MUST. This is…
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Do Chain Restaurants Need Customer Data?
Customer data can be used to better shape the customer experience and drive higher lifetime value for individual locations and the entire brand.
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Mobile Will Shape the Customer Experience in Quick-Serve Restaurants
A little over a year ago, fast-food giant Burger King executed an ingenious marketing campaign targeted at their #1 competitor, McDonald’s. The idea?…
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