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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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CMO Strategy, Programmatic (DSP)
Industries
Healthcare, Media and Entertainment, Retail
How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%
Increasing conversions while lowering costs in a highly competitive marketplace.
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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections.
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections Welcome to the second post in our series about the changing face of…
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Exploring the Latest Retail Trends: From ‘Phygital’ Retail to Sustainability and Beyond
The retail landscape is in the midst of a tectonic shift, driven by the convergence of disruptive technology, shifting consumer behaviors, and…
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What is Connected TV (CTV) Advertising?
In this digital age, television is no longer what it used to be. The introduction of streaming services has ushered in a new era of television…
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Zeta’s 2022 Holiday Marketing & Retail Trends Report
UPDATE FOR BLACK FRIDAY & CYBER MONDAY THROUGH DECEMBER 2022: Here at Zeta, we ran a survey in June and July to thousands of customers across North…
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Video Testimonial: MediaHub
About This Video Derek Welski, the Director of Programmatic at Mediahub, discusses how Zeta’s agility and expertise have helped his clients see success…
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Video Testimonial: eBay
About This Video eBay Director Sylke Maringer sits down with Zeta Global to discuss how Zeta Global was able to help the company scale their email…
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2022 Holiday Retail Trends
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How Netflix’s Ads Announcement Could Change the CTV Landscape
Netflix has been in the news a lot over the past few days, but not for the same reasons in recent memory when subscriptions and viewing hours soared…
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Unwrapping the Biggest Holiday Retail Trends of 2021
From early shopping events to shop-in-shops and everything in between...these are the holiday retail trends you can't ignore this season.
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