Recent Posts

A family at the airport, used for a blog post about CRM for travel bookings
Articles
How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty
Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.
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Graphic: Media 2030 - Navigating the future of content & technology - Zeta Live 2024
Videos
Media 2030: Navigating the Future of Content & Technology
About this video The media landscape is undergoing unprecedented transformations driven by rapid advancements in technology and evolving consumer…
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Graphic: Redefining the CMO - Zeta Live 2024
Videos
Redefining the CMO: How AI is Revolutionizing Marketing Strategy 
About this video In the rapidly evolving marketing landscape, the role of the CMO is undergoing a transformation focused on business growth. This…
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Graphic: AI and premium content - Zeta Live 2024
Videos
AI and Premium Content: Navigating Disruption and Opportunity
About this video Explore the evolving dynamics of the dual role of AI in the content landscape—whether it serves as a transformative force that…
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Graphic: Cookies are here to stay - Zeta Live 2024
Videos
Cookies Are Here To Stay: What It Means For Marketers
About this video With the digital landscape in flux, marketers are preparing for a future with less reliance on third-party cookies – despite recent…
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Graphic: Making AI actionable for marketers - Zeta Live
Videos
Turning Promise into Payoff: Making AI Actionable for Marketers
About this video Unlock the full potential of AI in marketing as panelists dive into practical strategies for translating AI’s promises into…
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A woman checking in for an airline flight.
Articles
Using Intelligence to Drive Customer Growth in Travel and Hospitality
If you feel like everyone is on vacation right now, you might be right. Despite macroeconomic instability and other financial headwinds, the travel…
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Case Studies
How Carousel Games Leveraged AI-Based Audiences to Lower Costs and Increase Conversions by 65%
Increasing conversions while lowering costs in a highly competitive marketplace.
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Articles
How a Customer Data Platform Improves Travel Experiences
When it comes to customer data platforms (CDP), the travel industry is one of the most innovative and fast-moving sectors. Many travel companies have…
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cdp use cases for hospitality
Articles
Top 8 CDP Use Cases for the Hospitality Industry
Hospitality is increasingly about understanding who your guests are and what they want—even when they aren’t at your properties. Many marketers in the…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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