Featured
Driving Growth in the AI Era: The CMO’s New Playbook
Learn More
Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
Learn More
AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
Learn More
How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
Learn More
Recent Posts
Content Types
Articles
Topics
All
7 Pivotal Back-to-School Shopping Trends for 2022
More three-ring binders and number two pencils on the shelves can only mean one thing: it’s back-to-school shopping season. This time of year tends to…
Learn More
10 Best Email Marketing Automation Campaigns
When it comes to return on investment, email leads the pack with an estimated ROI of 36:1. While there’s no better place to spend your marketing…
Learn More
Zeta Pulse on Today’s Consumer: Travel, Retail, Work, and More
It’s been two years since COVID-19 has impacted the world, affecting the larger economy and how people work, travel, and shop. Check out the latest Zeta…
Learn More
Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week
During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US…
Learn More
Unwrapping the Biggest Holiday Retail Trends of 2021
From early shopping events to shop-in-shops and everything in between...these are the holiday retail trends you can't ignore this season.
Learn More
Automotive Consumers Shift Gears Towards SUVs
See how consumers are shifting gears with car buying heading into the final stretch of 2021.
Learn More
5 Tips for Back to School Marketing
Key advice from Zeta on how retail marketers can make the most of this back to school season.
Learn More
The Ultimate Back to School Marketing Checklist
A checklist to help retail marketers ensure their back to school campaigns are as powerful as possible.
Learn More
Back to School Marketing 2021: A Guide for the Retail Industry
Can't-miss retail trends and predictions for the 2021 shopping season.
Learn More
How Retailers and Marketers Can Win the 2021 Holidays
Insights, Predictions, and Big Bets for the 2021 Holiday Retail Season Authored By: Melissa Tatoris, Vice President of Retail Monica Daniels, Content…
Learn More
