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Driving Growth in the AI Era: The CMO’s New Playbook
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Marketers’ Top Priorities for 2025
We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.
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AI-Powered Personalization: Shaping the Future of Marketing
AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.
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How to Win in 2025 with AI, Personalization & Privacy
Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.
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Omnichannel Marketing
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Healthcare, Retail, Travel and Hospitality
Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again
In a competitive digital landscape, many online retailers understand that 70-80% of customers are likely to be one-time buyers. Depending on the…
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CRM in Retail: Discussing the Importance
CRM stands for Customer Relationship Management, and its a type of technology used to maintain customer information and track interactions. CRM in…
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Video Testimonial: Hibbett
About This Video Zeta Global talked with Kayla Brown, Senior Digital Marketing Manager for Hibbett, to discuss how Zeta’s unparalleled Data Cloud has…
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Video Testimonial: Haggar
About This Video Ryan McAfee, VP of Digital at Haggar, discusses that while the technology at Zeta Global is world class, what he really loves is how…
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Video Testimonial: Spartan
About This Video Senior Director of Global Email and CRM, Steph Fagan, met up with Zeta Global to discuss how we help them ramp their email marketing…
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Video Testimonial: eBay
About This Video eBay Director Sylke Maringer sits down with Zeta Global to discuss how Zeta Global was able to help the company scale their email…
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Winning Holiday Customers From Black Friday Through the End of the Year
While still the biggest shopping time of the year, Black Friday doesn’t hold all of the weight that it used to. In fact, over 50% respondents in Zeta’s…
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2022 Holiday Retail Trends
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4 Commandments for Marketers in Times of Inflation
Inflation is impacting nearly every person and business in the world. As the cost of goods and services increases, so does the importance of working…
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7 Pivotal Back-to-School Shopping Trends for 2022
More three-ring binders and number two pencils on the shelves can only mean one thing: it’s back-to-school shopping season. This time of year tends to…
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