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Articles
A Silent Shift in Traditional Brand Loyalty is Transforming Retail
A brand loyalty shift is happening away from legacy brands. Discover what’s driving the shift and how retailers can adapt.
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Articles
The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead
Discover how wealth migration to rural America is reshaping retail strategies and learn actionable insights to stay ahead.
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Articles
The Growing Challenge of Retail Returns and Reverse Logistics
Explore the rising challenge of retail returns, nearing $890B in 2024. Learn strategies to mitigate retail returns with reverse logistics.
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Forrester Wave
The Forrester Wave™: Email Marketing Service Providers, Q3 2024
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Videos
Zeta NEXT: Mastering Profitability in Retail
Learn about the top three strategies for retail marketers to balance top-of-line revenue with bottom-line profits.
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Reports
From Strategy to Success: The Journey to Profitability in Retail
The retail industry is changing almost as fast as consumer behavior—which is to say, not fast enough. From rapidly advancing technology to market…
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Videos
Zeta Live 2024
September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…
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Graphic: From Brand Guardian to Growth Catalyst - the changing role of the CMO - Zeta Live 2024
Videos
From Brand Guardian to Growth Catalyst: The Ever Changing Role of a CMO
About this video In today’s fast-paced business landscape, the role of the CMO is evolving from that of a traditional brand guardian to a strategic…
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Graphic: Unlocking growth - Zeta Live 2024
Videos
Unleashing Potential: Strategies for Unlocking Growth within an Ever-Changing World
About this video Join us for an insightful discussion around unlocking growth within the context of a rapidly changing industry. This engaging session…
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Graphic: The art and science of data-driven decisions - Zeta Live 2024
Videos
The Art and Science of Making Data-Driven Decisions
About this video In today’s fast-paced business landscape, making informed decisions is both an art and a science. This session will uncover the…
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Graphic: Customer obsession 3.0 - Zeta Live 2024
Videos
Customer Obsession 3.0: The Future of Hyper-Personalized Marketing
About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…
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CMO Intentions 2024: Fueling Martech Innovation Through AI
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