Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

a photo of people around a computer - marketers' top priorities for 2025

Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Omnichannel Marketing

Advertising, Travel and Hospitality

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

A person holding a phone and packages for january marketing strategies

January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity

Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.

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Zeta NEXT: Top Travel Marketing Trends for 2025

Watch as Steph D’Sa, VP of strategic consulting, shares how travel and hospitality marketers can prepare for the top travel trends for 2025.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

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Zeta Live 2024 On Demand Videos - Graphic

September 26, 2024 Zeta Live 2024 Step inside the intelligence revolution with the AI-powered event of the year. This year’s theme — Unlocking the…

Graphic: Media 2030 - Navigating the future of content & technology - Zeta Live 2024

Media 2030: Navigating the Future of Content & Technology

About this video The media landscape is undergoing unprecedented transformations driven by rapid advancements in technology and evolving consumer…

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The Future of Brand Influencers & Brand Advocacy

About this video Explore the transformative impact of AI on influencer marketing in this engaging session. Some of today’s hottest influencers will…

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Leading Change: CEO Perspectives on Driving Business Transformation

About this video In today’s rapidly evolving business landscape, effective leadership is crucial for navigating and driving successful…

Graphic: Next generation creative - Zeta Live 2024

Next Generation Creative: How GenAI will Transform Advertising

About this video The advertising industry is on the brink of a profound transformation driven by the advent of Generative AI. As brands strive to…

Graphic: The future of finding customers - Zeta Live 2024

The Future of Finding Customers: Next-Gen Acquisition Strategies

About this video Step into the future of customer acquisition in this session that explores groundbreaking approaches and technologies reshaping how…

Graphic: Customer obsession 3.0 - Zeta Live 2024

Customer Obsession 3.0: The Future of Hyper-Personalized Marketing

About this video Join us as we uncover the future of customer obsession and discover how to stay ahead in a world where understanding and anticipating…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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Building a True Business Case for Your CDP: Why Use Cases Matter

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Precision, Personalization, and Predictive Power