Resource Center | Zeta Global

One Platform

One Platform

The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI).

Explore the Zeta Marketing Platform

Watch this series of videos highlighting key capabilities and benefits.

Who We Help

Who We Help

We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth.

The Journey to Profitability in Retail

Learn strategies for enhancing profitability and sustaining growth.

Why Zeta?

Why Zeta

Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack.

Driving Growth in the AI Era

The CMO’s new playbook transforming marketing into a growth engine.

About

About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

About Us

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Driving Growth in the AI Era: The CMO’s New Playbook

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Marketers’ Top Priorities for 2025

We asked nearly 100 of the world’s top business and marketing leaders what they are prioritizing in 2025. This is what they said.

Steven Gerber, COO and President at Zeta Global, talks about AI-powered personalization

AI-Powered Personalization: Shaping the Future of Marketing

AI-powered personalization is a key driver for growth. In this video, learn how Zeta empowers the world's top brands.

Illustration of a futuristic digital interface highlighting AI, personalization, and privacy themes for 2025 strategies from Zeta Global.

How to Win in 2025 with AI, Personalization & Privacy

Marketing is moving faster than ever, driven by rapid advances in AI, growing demands for personalization, and new privacy expectations.

Recent Posts

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Financial Services and Insurance (FSI), Travel and Hospitality

Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB) used Zeta to offering visitors a more engaging and personalized experience.

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How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

Learn how travel brands can use a CRM and CDP to encourage direct bookings, and ultimately loyalty, from guests.

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Email Strategies That Build Trust in Financial Services Brands

Financial institutions can build trust and enhance engagement using four key elements of a successful email communication strategy.

Forrester Wave

The Forrester Wave™: Email Marketing Service Providers, Q3 2024

Download the Report Now

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January Marketing Strategies: Turn No Man’s Land into a Golden Opportunity

Discover how marketers can turn January into an opportunity with customer-focused campaigns to boost engagement and foster community.

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Zeta NEXT: Top Travel Marketing Trends for 2025

Watch as Steph D’Sa, VP of strategic consulting, shares how travel and hospitality marketers can prepare for the top travel trends for 2025.

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Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior

Discover how Tourism Ireland streamlined its email processes with Zeta, automating personalized content delivery based on visitor behavior.

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Zeta NEXT: Launching a New Financial Services Brand

Watch as Jenny Hogan discusses her multi-channel marketing strategy for launching the new Bread Financial brand.

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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers

Watch as Dan Glassman from Bread Financial outlines his secret recipe for acquiring new credit card consumers.

Zeta Email Benchmark Report: Q3, 2024

The benchmark report presents an analysis of email marketing data, covering metrics such as sends, opens, clicks, and unsubscribes.

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Pinterest Maximizes Budget, Performance, and Efficiency with Zeta Activation

About this video Sunny Nguyen, Head of Brand Media at Pinterest, highlights the importance of collaboration with the Zeta team, which feels like an…

CMO Intentions 2024: Fueling Martech Innovation Through AI

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